Etta with cake

Every Little Bit(e) Helps Communities in Rural Ethiopia

Cami Blumenthal serves on the Roots Ethiopia Board of Directors. Two of Cami’s four children were born in one of the rural areas served by Roots Ethiopia. In this guest post, she shares how her daughter has been using her baking skills to support a cause important to her.

During this time of COVID-19, I found myself worried about how the pandemic would affect the families in the southern region of Ethiopia. The Southern Nations, Nationalities, and Peoples Region (SNNPR) of Ethiopia is a rural region where many vulnerable families lack access to healthcare and live on 50 cents per day. How could we help keep Ethiopian families safe and healthy?

Thankfully, Roots Ethiopia was able to pivot its focus quickly and deliver food, soap and health education to thousands of families in rural Ethiopia. This resulted in keeping many families fed, together and safe.

Meanwhile, back in my bubble outside of Seattle, Washington, my biggest challenge was how to keep our four children engaged in virtual school while also being mindful of their emotional well-being since they could no longer enjoy favorite activities. Talk about privilege!

Our daughter, Etta, who is age 11, LOVES to bake and she’s quite talented at it. Being home full-time created the time and space to further her passion of baking.

I quickly realized two important things during this time. First, I have no will power and so eating daily baked goods isn’t great for the waistline. And second, I realized Etta needed to share her joy of baking more broadly as her treats were delicious! That’s how Etta launched her own business, E’s Sweets.

As Etta and I talked about what to do with the money she would earn, she thought of how she could use her baking as an opportunity to do some good in the world. It took her no time to decide on Roots Ethiopia as the organization she wanted to help support by donating a portion of what she earned.

Etta began taking orders in June and has already donated $80 to Roots Ethiopia. I’m proud of her hard work and her big heart in wanting to make an impact in this world.

What I’ve learned through all of this is that each of us has an opportunity to find a way to support the causes that speak to us, and every little bit counts.

I’m so grateful to those who have chosen to support Roots Ethiopia. Your generosity is making a difference in the lives of many.


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