Meet Alemewerk: A woman for the job!

Alemewerk really is the woman for the job!

Please meet Amelewerk. She’s a member of a Self-Help Entrepreneur (SHE) group. Her work and her SHE group’s positive momentum has suffered during the pandemic. In Ethiopia, the challenges of escalating inflation made work and success very challenging. During the past year, Roots Ethiopia put your support to work to revitalize SHE members with additional support and training for hard-working and determined women, including Alemewerk and her SHE group.

Alemewerk is so happy to share that she has a new outlook and fresh energy for success. She excitedly said, “I support my family selling fruits and vegetables. The most significant achievement for me is not only selling fruits and vegetables but also thinking like I have a job. I oftentimes do not stay at home, but go out and assess the market to help me do my business better. I feel strong and able to do so much more with the training, the savings program, and my SHE group who are excited about each other’s successes.”

(Alemewerk in blue, preparing her local market space)

Amelewerk’s years of harsh struggles have been healed by working hard every day and having support to make it through so many challenges. She is so happy to be part of the Self-Help Entrepreneur program and she says, “I am ready to do more, just watch me!”

Alemewerk’s hard work and dedication are inspiring. Go and get it, Alemewerk!


(Alemewerk making a sale)