Privacy Policy for Roots Ethiopia

Here at Roots Ethiopia, we value the privacy of our customers and site visitors. The following information explains what, why and how your information is collected and recorded by Roots Ethiopia. To protect your personal information from unauthorized access and use, we use security measures that comply with federal law. These measures include things like computer safeguards and secured files and buildings. We will not sell, rent or release your information to others.

Types of Information Collected

Personally Identifiable Information (PII)

This information helps identify specifically who you are. It includes things like your name, mobile number, email address, etc. This information is only collected if you provide it voluntarily in doing things such as creating an account, subscribing to our newsletter, signing up for text messages, or purchasing products via our website. This information is collected for the benefit of the consumer, allowing Roots Ethiopia to enhance our website, troubleshoot and provide service and product options.

Log Files and Aggregate Information (AI)

We follow a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services’ analytics. The information collected by log files include internet protocol (IP) addresses, Uniform Resource Locator (“URL”), browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users’ movement on the website, and gathering demographic information.


Our website uses “cookies” to help personalize your online experience. A cookie is a text file that is placed on your device by a web server. Cookies are uniquely assigned to you and can only be read by a web server in the domain that issued the cookie to you.

Google DoubleClick DART Cookie

Google is a third-party vendor of our site and is involved in the collection and recording of information. It also uses cookies, known as DART cookies, to serve ads to our site visitors based upon their visit to our site and other sites on the internet.

Why does Roots Ethiopia collect this information?

We use cookies, pixels, and other technologies to recognize your browser or device, learn more about your interests, and provide you with essential features and serves for additional purposes including:
– Recognizing you when you sign-in.
– Keeping track of your specified preferences.
– Conducting research and diagnostics to improve our content and services.
– Preventing fraudulent activity.
– Delivering content, including ads, relevant to your interests on our website as well as third-party sites.
– Reporting. This allows us to measure and analyze the performance of our website.

User Choices on Collection and Use of Information

We may, from time to time, send you email regarding new products and services that we feel may interest you. In addition, if you indicated upon registration that you are interested in receiving offers or information from us and our partners, we may occasionally call or send you direct mail about products and services that may be of interest to you. Only Roots Ethiopia (or agents working on behalf of Roots Ethiopia and under confidentiality agreements) will send you these solicitations, and only if you have previously indicated that you wish to receive them. If you do not want to receive solicitations from us, you can “opt-out” by accessing your account online and editing your account information to no longer receive such offers and mailings.

You also have choices with respect to cookies, as described above. By modifying your browser preferences, you have the choice to accept all cookies, to be notified when a cookie is sent, or to reject all cookies. If you choose to reject all cookies some parts of our site may not work properly in your case. Visitors may choose to decline the use of DART cookies by visiting the Google ad and content network Privacy Policy at the following URL:

Protecting Child Privacy

Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity. Roots Ethiopia does not knowingly collect any PII from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.”

Online Privacy Policy Only

This Privacy Policy applies only to our online activities and is valid for visitors to our website with regards to the information that they shared and/or collect in Roots Ethiopia. This policy is not applicable to any information collected offline or via channels other than this website.


By using our website, you hereby consent to Roots Ethiopia’s Privacy Policy and agree to its Terms and Conditions.