Tadelech’s children are headed back to school this week. They attend school regularly because their MOM IS A ROCKSTAR entrepreneur! Tadelech is part of a Roots Ethiopia Self-Help Entrepreneurs (SHE). She sells bananas and eggs in the market – and she even has a secret way of ripening her savory bananas. (You can read all about her on our Instagram account, using the hashtag #Tadu and #LaurensLens)
At Roots Ethiopia, we value family self-reliance. Tadelech is a great example of how a strong business plan and the support of a like-minded group of women means success for everyone in the family.
Do you want to enable the livelihoods of women like Tadelech? Support a woman who is joining SHE for just $27/month!
Meet Almaz, a local businesswoman and leader! She lives in Sodo, Wolayta, Ethiopia. Almaz‘s husband became gravely ill and their family lost their entire livelihood when he died. Like many families in Ethiopia, as a woman headed household she and her family suffered greatly from lack of work and no resources. Roots Ethiopia interviewed Almaz and learned she was well known in her neighborhood for making wonderful injera. Almaz was invited to join our Self-Help Entrepreneurs (SHE).
(Almaz and her son in front of their home)
Her SHE business start-up grant allowed her to start a small injera selling business right in her neighborhood, in front of her home. Almaz has created big change in her life! People come from all over the neighborhood to buy her fresh injera. She built a small outdoor kitchen outside of her home and she cooks and sells injera every day right off the mitad! Almaz and her 5 children feel confident that they can improve their lives with school, hard work, and savings and planning.
(Almaz’s kitchen and her stack of fresh injera – she has hiredhelp to run her busy and thriving injera shop.)
Almaz‘s success is possible because YOU provided start-up resources she needed to unlock her potential and lead the way!
This year’s campaign to fund 30 more women in business is underway. You can be part of our continued work to promote women and small business success. Please consider a gift today. You can give here.
Roots Ethiopia is a 501(c)3 non-profit organization working in Africa, specifically helping Southern Ethiopia. Roots Ethiopia supports community identified solutions for job creation and education.
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